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Putting smart agriculture data to work requires expert guidance in the field

The Farmers Newspaper · 2025. 11. 02

Only 36.7% of smart agriculture operators collect farm data. The Farmers Newspaper examines why adoption remains limited: when data does not translate into practical farm decisions, growers have little reason to invest in collecting and managing it.

JINONG CEO Park Heun-dong points to expert guidance as the missing link. Because most growers cannot analyze the data themselves, consultants need to visualize it, interpret it, and work alongside farms long enough for growers to understand problems and see productivity gains firsthand.

This summary was written by JINONG. See the original for the full story — most sources are in Korean.